Collection: Beauty of Joseon

Beauty of Joseon is a Korean skincare brand inspired by traditional beauty rituals of the Joseon Dynasty, blending heritage with modern science. The name reflects the brand’s dedication to timeless elegance and naturally radiant skin. Using carefully selected herbal extracts, fermented ingredients, and nourishing botanicals, Beauty of Joseon products help hydrate, brighten, and improve skin texture. Signature lines like Glow Serum and Repair Cream deliver smoothness, firmness, and a healthy, luminous glow. By merging centuries-old wisdom with contemporary skincare innovation, Beauty of Joseon empowers the skin to look balanced, radiant, and naturally beautiful — offering daily rituals that honor both tradition and modern care.

Beauty of Joseon

 Beauty of Joseon: Traditional Hanbang Skincare for Modern Glow

Beauty of Joseon has become a global phenomenon by reinterpreting traditional Korean beauty secrets for the modern era. Inspired by the Gyuhap Chongseo (a classic encyclopedia from the Joseon Dynasty), the brand uses luxurious "Hanbang" (herbal) ingredients like Ginseng, Rice, and Plum Water. Shop authentic Beauty of Joseon products at Venus K-Glow and discover why they are viral worldwide.

The undisputed star is the Relief Sun: Rice + Probiotics, an organic sunscreen that feels like a light moisturizer and leaves no white cast. It pairs perfectly with the iconic Dynasty Cream, which provides deep nourishment and a dewy finish.

Whether you are looking for the Ginseng Essence Water to revitalize tired skin or the Revive Eye Serum with Retinal, Beauty of Joseon offers effective, clean formulas at an accessible price. Experience the elegance of history on your skin.

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Is Beauty of Joseon cruelty-free?

Yes, Beauty of Joseon is a cruelty-free brand. They do not test on animals, and many of their products (like the Relief Sun) are vegan-friendly.

Does the Beauty of Joseon sunscreen leave a white cast?

No, the Relief Sun: Rice + Probiotics is famous for its lightweight texture that absorbs quickly without leaving a white cast, making it suitable for all skin tones.

Is Beauty of Joseon good for oily skin?

Yes, products like the Red Bean Water Gel and Matte Sun Stick are specifically formulated to control sebum and refresh oily skin without clogging pores.