Collection: Sulwhasoo

Sulwhasoo is a prestigious Korean luxury skincare brand celebrated for its holistic approach to beauty, combining traditional Asian herbal medicine with advanced scientific research with over 50 years of expertise. At the heart of Sulwhasoo's formulations is Korean ginseng, a powerful ingredient renowned for its revitalizing and anti-aging properties. The brand utilizes proprietary technologies, such as the JAUM Activator™, a blend of five carefully selected herbs optimized for enhancing skin’s resilience and radiance. This signature blend undergoes a meticulous extraction process to maximize its efficacy, providing deep nourishment and revitalization.

Sulwhasoo’s flagship products, including the First Care Activating Serum and the Concentrated Ginseng Renewing Cream, have become iconic in the beauty industry for their ability to improve skin texture, firmness, and overall vitality. 

 

Sulwhasoo

Shop Sulwhasoo: The Essence of Holistic Beauty & Ginseng

Sulwhasoo is arguably the most recognized luxury Korean skincare brand in the world. Rooted in Korean Herbal Medicine (Hanbang), it focuses on restoring balance and harmony to the skin. At Venus K-Glow, you can buy authentic Sulwhasoo products, including their legendary ginseng formulations.

The brand’s heritage is built on Ginsenomics™, a specialized concentration of active ginseng saponins that regenerates skin and fights visible aging. The crown jewel is the First Care Activating Serum VI, a booster sold every 10 seconds globally, which maximizes the absorption of all subsequent skincare steps.

From the Concentrated Ginseng Renewing Cream to the Timetreasure honorstige line, Sulwhasoo delivers a holistic experience with earthy, calming scents and rich textures. Perfect for revitalizing tired, aging skin, Sulwhasoo is the gold standard of K-Beauty.

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How do I use the Sulwhasoo First Care Activating Serum?

Unlike western serums, the First Care Activating Serum is designed to be used as the very first step immediately after cleansing, before your toner. It preps the skin to absorb the rest of your routine more effectively.

Why is Sulwhasoo so expensive?

Sulwhasoo uses the highest quality Korean Ginseng, which takes years to cultivate. Their proprietary extraction methods (like Ginsenomics™) require advanced technology to harvest the rare anti-aging compounds found in the root and berries.

Is Sulwhasoo cruelty-free?

Sulwhasoo sells products in mainland China, where animal testing can be required by law for imported cosmetics, so it is generally not considered 100% cruelty-free, although Amore Pacific is working towards alternative testing methods.