Collection: SUM37
SU:M37° is a premium Korean skincare brand renowned for its expertise in naturally fermented skincare. The name "SU:M" means "breathe" in Korean, reflecting the brand's philosophy of nurturing skin naturally, while "37°" represents the optimal temperature for fermentation. SU:M37° uses a meticulous fermentation process called Cytosis, where natural ingredients like herbs, fruits, and flowers are fermented for up to 365 days at controlled humidity and temperature. This process enhances the bioavailability and potency of the purest ingredients, enriching them with beneficial enzymes, amino acids, and vitamins that deeply nourish, hydrate, and revitalize the skin.
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SU:M37 Micro-Active Pink Vitamin Bubbletox Mask Set 4ml × 50 Sheets
Vendor:SUM37Regular price $64.00 USDRegular price$64.00 USDSale price $64.00 USD -
Water-full Marine Relief Gel Mask 3Step 10ea
Vendor:SUM37Regular price $51.70 USDRegular price -
LosecSumma Repair Essence 60ml
Vendor:SUM37Regular price $106.70 USDRegular price -
Secret Essence EX 100ml
Vendor:SUM37Regular price $73.70 USDRegular price -
Water-full CC Foundation 45ml
Vendor:SUM37Regular price $37.40 USDRegular price -
Sun-away Water Pear Sun Stick 14g
Vendor:SUM37Regular price $28.60 USDRegular price -
LosecSumma Lumiere Sun Protector 50ml
Vendor:SUM37Regular price $53.90 USDRegular price -
Sun-away Cooling Sun CC EX Refill Set
Vendor:SUM37Regular price $46.20 USDRegular price -
Sun-away Multi Effect SunBlock AD 50ml
Vendor:SUM37Regular price $44.00 USDRegular price -
Sun-away Cooling Watery Sun Block AD 50ml
Vendor:SUM37Regular price $45.10 USDRegular price -
Sun-away Tone-up Sun Block 50ml
Vendor:SUM37Regular price $41.80 USDRegular price -
Sun-away Velvet Sun Stick 18g
Vendor:SUM37Regular price $28.60 USDRegular price -
Time Energy Fresh Cleansing Foam 200ml
Vendor:SUM37Regular price $33.00 USDRegular price -
Skin Saver Essential Pure Cleansing Water 400ml
Vendor:SUM37Regular price $38.50 USDRegular price -
Water-full Amino Foam Cleanser 200ml
Vendor:SUM37Regular price $34.10 USDRegular price -
Time Energy Cleansing Sheet 50pcs
Vendor:SUM37Regular price $34.10 USDRegular price -
Water-full Refreshing Toner 170ml
Vendor:SUM37Regular price $47.30 USDRegular price -
LosecSumma Skin Softener 150ml
Vendor:SUM37Regular price $79.20 USDRegular price -
Time Energy Moist Firming Serum 50ml
Vendor:SUM37Regular price $69.30 USDRegular price -
Water-full Marine Relief Ampoule Essence 50ml
Vendor:SUM37Regular price $68.20 USDRegular price
Su:m37: Naturally Fermented Skincare for Glowing Skin
Su:m37 represents the "breath" of nature. The name combines "Su:m" (Korean for breath) and "37," the optimal temperature for fermentation. This premium brand creates high-performance skincare through the slow, natural fermentation of dozens of plants. Buy authentic Su:m37 products at Venus K-Glow and let your skin breathe.
Why fermentation? This process breaks down ingredients into micro-particles, allowing for deeper absorption and reduced irritation. The iconic Secret Essence is a "must-have" in Korea, known for restoring the skin's rhythm and hydration levels daily.
For dehydrated skin, the Water-full line is a game-changer, providing intense moisture without heaviness, often winning awards as Korea's best moisturizing line. Free from artificial fragrances and harsh chemicals, Su:m37 is the ultimate luxury choice for sensitive skin types seeking radiance.
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Is Su:m37 good for sensitive skin?
Yes, Su:m37 is highly recommended for sensitive skin. The natural fermentation process eliminates toxins and makes the ingredients gentler and more easily absorbed compared to non-fermented skincare.
What is the Secret Essence used for?
The Secret Essence is a daily essence used after toning. It improves skin tone, texture, and elasticity by delivering the energy of over 80 fermented plant extracts deep into the skin.
Is Su:m37 owned by LG?
Yes, Su:m37 is a premium brand under LG Household & Health Care, sitting in the luxury tier alongside O HUI and The History of Whoo.
