Collection: SEOUL 1988

Seoul 1988 is a Korean skincare brand inspired by the essence of Seoul’s beauty culture, combining heritage wisdom with modern innovation. The name reflects the brand’s philosophy of timeless care and urban sophistication for radiant skin.

Seoul 1988 products feature natural extracts, antioxidants, and hydrating actives to support skin balance, smoothness, and a healthy glow. Signature formulations target hydration, revitalization, and protection, helping the skin look fresh, resilient, and luminous.

By blending traditional Korean ingredients with advanced skincare technology, Seoul 1988 empowers the skin to look nourished, vibrant, and naturally radiant — offering luxurious daily care rooted in culture and science.