Collection: SUM37

SU:M37° is a premium Korean skincare brand renowned for its expertise in naturally fermented skincare. The name "SU:M" means "breathe" in Korean, reflecting the brand's philosophy of nurturing skin naturally, while "37°" represents the optimal temperature for fermentation. SU:M37° uses a meticulous fermentation process called Cytosis, where natural ingredients like herbs, fruits, and flowers are fermented for up to 365 days at controlled humidity and temperature. This process enhances the bioavailability and potency of the purest ingredients, enriching them with beneficial enzymes, amino acids, and vitamins that deeply nourish, hydrate, and revitalize the skin.