Collection: SUM37
SU:M37° is a premium Korean skincare brand renowned for its expertise in naturally fermented skincare. The name "SU:M" means "breathe" in Korean, reflecting the brand's philosophy of nurturing skin naturally, while "37°" represents the optimal temperature for fermentation. SU:M37° uses a meticulous fermentation process called Cytosis, where natural ingredients like herbs, fruits, and flowers are fermented for up to 365 days at controlled humidity and temperature. This process enhances the bioavailability and potency of the purest ingredients, enriching them with beneficial enzymes, amino acids, and vitamins that deeply nourish, hydrate, and revitalize the skin.
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Time Energy Moist Lip Balm 5.5g
Vendor:SUM37Regular price $28.60 USDRegular price -
Blossom Garden Moisturizing Eye Cream 20ml
Vendor:SUM37Regular price $46.20 USDRegular price -
Centenica Eye Cream 25ml
Vendor:SUM37Regular price $334.40 USDRegular price -
Time Energy Moist Firming Eye Cream 25ml
Vendor:SUM37Regular price $72.60 USDRegular price -
Fermentalift Rejuvenating Eye Cream 25ml
Vendor:SUM37Regular price $79.20 USDRegular price -
Fermentalift Rejuvenating Eye Cream 10ml
Vendor:SUM37Regular price $33.00 USDRegular price -
LosecSumma Repair Eye Cream 25ml
Vendor:SUM37Regular price $154.00 USDRegular price -
Skin saver Essential Clear Cleansing Oil 250ml
Vendor:SUM37Regular price $49.50 USDRegular price
Su:m37: Naturally Fermented Skincare for Glowing Skin
Su:m37 represents the "breath" of nature. The name combines "Su:m" (Korean for breath) and "37," the optimal temperature for fermentation. This premium brand creates high-performance skincare through the slow, natural fermentation of dozens of plants. Buy authentic Su:m37 products at Venus K-Glow and let your skin breathe.
Why fermentation? This process breaks down ingredients into micro-particles, allowing for deeper absorption and reduced irritation. The iconic Secret Essence is a "must-have" in Korea, known for restoring the skin's rhythm and hydration levels daily.
For dehydrated skin, the Water-full line is a game-changer, providing intense moisture without heaviness, often winning awards as Korea's best moisturizing line. Free from artificial fragrances and harsh chemicals, Su:m37 is the ultimate luxury choice for sensitive skin types seeking radiance.
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Is Su:m37 good for sensitive skin?
Yes, Su:m37 is highly recommended for sensitive skin. The natural fermentation process eliminates toxins and makes the ingredients gentler and more easily absorbed compared to non-fermented skincare.
What is the Secret Essence used for?
The Secret Essence is a daily essence used after toning. It improves skin tone, texture, and elasticity by delivering the energy of over 80 fermented plant extracts deep into the skin.
Is Su:m37 owned by LG?
Yes, Su:m37 is a premium brand under LG Household & Health Care, sitting in the luxury tier alongside O HUI and The History of Whoo.
